There is an article over at IT Business Canada that I contributed a pov for. I guess with the holidays I forgot it was going out.
It talks about the changing attitudes of CMOs in regards to social platforms (particularly facebook and mySpace). I get the sense that this nut was to hard to crack. In the article I put some reasons as to why. I will follow up with more thorough post related to the topic, but in the meantime you can read the article here.

i was a former employee and now i am making my best effort to start up a small business.-;,