There has been a lot of discussion of Barack Obama’s use of technology to drive his campaign. In the end he walked away with Marketer of the Year.
I have pulled together a list of articles and POVs outlining his usage of tracking, ad placement, media, SEM, etc. The articles span from the primaries, all the way up to the day before the election. There are a lot of good articles that help show the depth of the campaign.
Tags: AdAge, Barrack Obama, delicous, Development, marketing, Media Strategy
