Category Archives: Sports

Great sports related campaigns Nike and NBA

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Over the last year there have been a lot a lot of really good sports related ads. The NBA and Nike in particular have had real success. In my opinion these are some of the best sports related ads. I just wish baseball could do as good of a job, instead of those FOX post season ads stuck in my skull.

NIKE: Leave Nothing

The Steven Jackson vs the Steelers ad came out before this seasons start. I think this ad did influence where I wound up drafting Steven Jackson in fantasy football (big mistake). “Leave Nothing” is  the best of them, but the series of ads was great. I think there are a ton of similarities between this ad that came out last year, and the new Nike Basketball ad that just came out. What do you think? Too Similar? (NOTE: I don’t mention Shawn Merriman because he was suspended 4 games for steriod use, in case we forgot.)

NIKE: “Lead the Charge” Become Legendary

This a great new ad for Nike Basketball. It was the catalyst thos post I liked it so much. All the other ads in this list have been out for awhile once this one came out it was the breaking point! So many great ads! What actually got me thinking is how similar to the Nike Football ad from a year ago it was. Fast Motion, slow motion, hard video cuts, epic music. Both have a similiar style, I think the Nike Basketball ad builds up a bit more at the begininning with some locker room/hall way shots. When Chris Paul gets to his part, it almost sounds like he is cheering. “Be Agressive, BE, BE Agressive!”


Nike: “Fate”

Another Nike Football ad that appeared late last year. This ad is predominately about the build up and coming to a head. It is with LT (not the original LT Lawrence Taylor but Ladamian Tomlinson) and Troy Polamalu. The music gives it a old western appeal much along the lines of “The Good, the Bad, and the Ugly”. Not as good as the “Leave Nothing” ad in my opinion, but still great.


NBA: “There Can Be Only One”

In classic Hilander fashion! “I am Colin McCloud from the clan McCloud…”! “There can be only one!”. This campaign ran thru the NBA finals last year and it was great. With each round they paired up key players all the way to the finals. During the finals they aired the Magic Johnson / Larry Bird “Rivalries” ad. I must admit after watching all the others, it did kind of creep me out to see Larry Legend in a jersey. But it was a great way to cap off the campaign….Respect! You can see all the ads here on the NBAs’ YouzTubez Playlist

Garnett and Lebron: “Respect”


Kevin Garnett and Kobe Bryant:”Fear”


Magic Johnson and Larry Bird: “Rivalries”

NBA: “The Game Happens Here”

This is a purely biased opinion on this ad. If you watched KG come to Boston and answer questions week in and week out, you remember some of those press conferences. I think the ad does a great job of building the tension all the way up to the Finals. And what is great about it is the consistency in the message KG has from day 1 to winning.

Celtics – Lakers Finals: Game 3

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Building up to this series has been great. I said if the Celtics didn’t make the Eastern Conference Finals the season would be a disappointment. They did not let me down. Watching every game was a heaven. Going from worst to first (the largest turn around in NBA history) was incredible. Watching them run thru the West (particularly the Texas sweep of Dallas, San Antonio, and Houston) gave us confidence. And then it was 2 seven game series thru the East.

Living in LA has made it that much better. There has been a buzz and a little over confidence by Laker fans, those ridiculous car flags, and even the colors purple and gold, all bug the hell out of me. That with the fact every person at ESPN picked the Lakers (except Tim Legler). Then we won both games at home, with some help in game 2 from the refs. Going to LA you knew it was going to be close to impossible to win the first game. Our struggles on the road, compounded by the fact the refs would return the favor made it a long shot to win. It was a must win situation for the Lakers, which made it a great game. The Celtics lost, but that will not take away from my first NBA Finals game. A great experience overall.

Soon to be 2008 NBA Champs

Red Sox/Dodgers at The Collesium

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115,000 Angry Drunk Dodger Fans I had been looking forward to seeing the Sox play this past weekend. The fact it was in a venue that I would never get an opportunity to see them play in only added to the excitement. We arrived at noon for a 7pm start, it was a full day of tailgating. Something which Dodger fans don’t get to experience. There is no tailgating at Dodger Stadium, so this was a clear novelty. All I can say is that they don’t allow it for a reason! I have been to a lot of games, but these fans were rough! Something you have to respect on some level, but man it was rough. I have been to Oakland during the playoffs and that was bad. I have been to Yankee Stadium and that wasn’t that bad. The Dodger fans were by far the most ruthless of all. I don’t know if it was because they were drunk, or if they are normally that ferocious. Either way you got to respect their fandom!

Boston Sports Fans!

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Today is the season opener for baseball. The Red Sox play the A’s in Japan. I am so excited I am going to be up at 3 am to watch the game. This will ultimately kill me during the day, but it is that important for me to be there! I accept the fact I am a huge fan unfortunately so is everyone else, and people hate it! Or I should say us. That’s why it is time. Time for us Boston sports fans to start acting like we have been there. We are acting like Yankees fans! Smug, privileged, cocky sports fans. I think the difference is we are louder and a bit more obnoxious. The sad part is it is all true! Our jubilation and sheer joy from winning (anything) was welcomed by others because it was genuine. As time has gone on, we got a little confident about winning and it was nice, we have never had a reason to be confident. But we have been winning for awhile, and we haven’t changed our tune and people are sick of hearing about it. So I say don’t change, still be excited, and still be confident, but lets do it privately! 5 years ago Tim Wakefield gave up that bomb to Aron Boone, and it was horrible. 85 yrs and nothing but pain. Just think about this. THIS IS THE 100TH SEASON FOR THE CUBS!!!!!!! 100 years and no World Series, I am going to watch Cubs games just for that fact alone 100 years of not winning……Lets tone it down, and cheer louder for those guys!

Go Sox

go cubs