http://blog.brown-paper.net/great-sports-related-campaigns-nike-and-nba I don't know karate, but I know ca-razy Wed, 14 Sep 2011 00:27:06 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://blog.brown-paper.net/great-sports-related-campaigns-nike-and-nba/comment-page-1#comment-1888 Emily Brewer Thu, 19 Feb 2009 21:56:34 +0000 http://blog.brown-paper.net/?p=329#comment-1888 the "there can be only one" campaign gave me chills. so excellent. i think sometimes it is easier to execute advertising in the sports genre because it is so compelling and exhilarating in general. people are so invested and passionate about the subject that they are halfway there before the commercial even starts, so roping people in can be easier. that said, many of the campaigns are some of the best stuff coming out of the ad shops these days, period. the “there can be only one” campaign gave me chills. so excellent. i think sometimes it is easier to execute advertising in the sports genre because it is so compelling and exhilarating in general. people are so invested and passionate about the subject that they are halfway there before the commercial even starts, so roping people in can be easier. that said, many of the campaigns are some of the best stuff coming out of the ad shops these days, period.

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