Peter Kim (former Forrester analyst) has taken the time summarize some thoughts from some leaders within this little phenomenon called social media. The document is worth a read. The opinions span the spectrum. From “social media being the best option due to dwindling marketing budgets”, to “social media will receive less focus due to murky metrics and unclear ROI”. Some of the comments are a good synopsis of the challenges that have emerged over the past year.

Link to full post and PDF (again):
http://www.beingpeterkim.com/2008/12/social-media-2009.html

If you are looking for some good sources of information and insight into social media this list is not a bad place to start. I follow some of them and stay well informed.

David Armano
VP of Experience Design
Critical Mass

Rohit Bhargava
SVP of Stragey
Ogilvy

Pete Blackshaw
EVP Strategic Services
Nielsen Online

Chris Brogan
President
New Marketing Labs

Todd Defren
Principal
Shift Communications

Joseph Jaffe
President
Crayon

Scott Monty
Head of Social Media
Ford Company

Jeremiah Owyang
Sr. Analyst
Forrester Research

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