Comments on: Sponsored Blogging – The Oprah Phenomenon http://blog.brown-paper.net/sponsored-blogging-the-oprah-phenomenon I don't know karate, but I know ca-razy Wed, 14 Sep 2011 00:27:06 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Social Media Trainer http://blog.brown-paper.net/sponsored-blogging-the-oprah-phenomenon/comment-page-1#comment-3142 Social Media Trainer Thu, 16 Sep 2010 03:46:44 +0000 http://blog.brown-paper.net/?p=158#comment-3142 Great post, i belive blog posts like this add so much value to the marketing community,i have learnt some valuable info from you. Keep it Up! Sincerely, The Social Media Trainer Great post, i belive blog posts like this add so much value to the marketing community,i have learnt some valuable info from you. Keep it Up! Sincerely, The Social Media Trainer

]]> By: Social Media Trainer http://blog.brown-paper.net/sponsored-blogging-the-oprah-phenomenon/comment-page-1#comment-3141 Social Media Trainer Wed, 15 Sep 2010 20:35:40 +0000 http://blog.brown-paper.net/?p=158#comment-3141 Excellent post, i think blog posts like this add so much value to the marketing community,i have learnt some valuable info from you. Keep it Up! Sincerely, The Social Media Trainer Excellent post, i think blog posts like this add so much value to the marketing community,i have learnt some valuable info from you. Keep it Up! Sincerely, The Social Media Trainer

]]> By: admin http://blog.brown-paper.net/sponsored-blogging-the-oprah-phenomenon/comment-page-1#comment-1831 admin Mon, 15 Dec 2008 06:44:56 +0000 http://blog.brown-paper.net/?p=158#comment-1831 Amen brother! Amen brother!

]]> By: Russdogg http://blog.brown-paper.net/sponsored-blogging-the-oprah-phenomenon/comment-page-1#comment-1830 Russdogg Mon, 15 Dec 2008 06:22:00 +0000 http://blog.brown-paper.net/?p=158#comment-1830 When I get annoyed from corporate sponsorships, I chill out by enjoying the zesty flavor of Cool Ranch Doritos®, the chips with the crunch you love! When I get annoyed from corporate sponsorships, I chill out by enjoying the zesty flavor of Cool Ranch Doritos®, the chips with the crunch you love!

]]> By: admin http://blog.brown-paper.net/sponsored-blogging-the-oprah-phenomenon/comment-page-1#comment-1828 admin Mon, 15 Dec 2008 03:56:02 +0000 http://blog.brown-paper.net/?p=158#comment-1828 Just go and test drive all the models! And make sure you only do things that you, the "average" person would do. Go to shows, get your groceries, etc. I am sure eventually you would get picked up. Just go and test drive all the models! And make sure you only do things that you, the “average” person would do. Go to shows, get your groceries, etc. I am sure eventually you would get picked up.

]]> By: CK http://blog.brown-paper.net/sponsored-blogging-the-oprah-phenomenon/comment-page-1#comment-1827 CK Mon, 15 Dec 2008 03:40:58 +0000 http://blog.brown-paper.net/?p=158#comment-1827 "The only person who gets hurt in this scenario is the blogger. If I read someones blog and they started doing product placements, I would tend to gloss over them." So obvious yet such sage advice -- bravo! The reason Oprah does well is because they ARE sponsors (not paid posts). For example, Oprah does a "I love teachers" program and becuz teachers are so under-appreciated and so underpaid they get a free car. Or she does a favorite things segment where SHE picked the fave things and then the audience gets them. Or she does a "get healthy" segment and teachers her entire viewership tips and techniques and the audience gets a book. But everyone gets value. But when you have an entire post about a product--that is not a sponsor and does not "complement" the post, it's a post that's 100% paid--even if the blogger doesn't like all that the company has to offer. The blogger didn't think up a "program", they're just tailoring their content to fit the company that's paying the bill. Thus, trust is at stake--and I don't find the content too compelling. glad to know of your blog now :-) “The only person who gets hurt in this scenario is the blogger. If I read someones blog and they started doing product placements, I would tend to gloss over them.”

So obvious yet such sage advice — bravo! The reason Oprah does well is because they ARE sponsors (not paid posts). For example, Oprah does a “I love teachers” program and becuz teachers are so under-appreciated and so underpaid they get a free car. Or she does a favorite things segment where SHE picked the fave things and then the audience gets them. Or she does a “get healthy” segment and teachers her entire viewership tips and techniques and the audience gets a book. But everyone gets value.

But when you have an entire post about a product–that is not a sponsor and does not “complement” the post, it’s a post that’s 100% paid–even if the blogger doesn’t like all that the company has to offer. The blogger didn’t think up a “program”, they’re just tailoring their content to fit the company that’s paying the bill. Thus, trust is at stake–and I don’t find the content too compelling.

glad to know of your blog now :-)

]]> By: Emily Brewer http://blog.brown-paper.net/sponsored-blogging-the-oprah-phenomenon/comment-page-1#comment-1826 Emily Brewer Mon, 15 Dec 2008 03:40:13 +0000 http://blog.brown-paper.net/?p=158#comment-1826 I wonder if I can get Volkswagen to sponsor my blog and give me a free car!? I wonder if I can get Volkswagen to sponsor my blog and give me a free car!?

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